Vubiquity IBC 2024 exhibit reimagines the pay TV model, presents the path to profitability and new technology strategies for global localization

Vubiquity, an Amdocs company, has announced its IBC 2024 showcase (balcony suite 1.BS25). Vubiquity is a technology-driven media services provider that enables the world’s leading content owners and distributors to deliver unique entertainment experiences across every platform. Vubiquity media industry experts will be on hand to discuss solutions and strategies that enable clients to create new consumer experiences that fix cord-cutting, build profitable FAST businesses, and optimize global localization efficiencies with proven AI technologies.

Acquisition and retention strategies in the age of cord-cutting

As pay TV subscriptions continue to decline, subscription fatigue continues to wear on consumers as multiple platforms require separate subscriptions and apps. The financial cost, combined with the difficulty of switching between platforms of global streaming giants, is driving the need for transformation.

Vubiquity is addressing these challenges through Subscription Marketplace Bundle, a super aggregation and subscription packaging solution that reimagines the Pay TV model with a completely new consumer experience. Flexible bundle options, including finely tuned “skinny bundles” designed around consumers’ viewing habits, deliver a fresh approach. Blending direct distribution (Linear and On-Demand) with OTT Direct-to-Consumer Apps, on-demand add-ons lead to a more affordable and targeted Pay TV offering and the highly desired “all-in-one” consumer experience that drives cord-cutting toward higher retention rates, subscriber growth, and new monetization opportunities.

FAST content to a global audience

Free ad-supported broadcast television (FAST) is one of the easiest ways to monetize content and promote your brand, but multiple techniques and the hassle of adding ads can hinder profitability. Vubiquity’s managed services group understands the complexities of this technology and offers comprehensive, end-to-end solutions necessary for smooth operations. The team has extensive experience creating and delivering FAST channels across a variety of endpoints. This includes direct distribution via CDN, building FAST-specific smart TV and mobile apps, and delivering to FAST partners including LG, Samsung, Roku, Tubi, Freevee, and more. Vubiquity’s full suite of services eliminates the hassle of dealing with multiple vendors, allowing customers to focus on content creation.

Localization has improved

Vubiquity’s world-class localization services truly monetize content libraries to deliver incredible entertainment experiences to audiences everywhere. The award-winning team offers best-in-class translation services 24/7 in every major dialect, as well as partnerships with top-quality translators and studios worldwide. All of this comes with the unique added value of Vubiquity’s broader portfolio of technologies and services, including title metadata management, content mastering, and packaging and delivery services. Vubiquity localization services include a full suite of AI/ML-powered tools for the secure production of localized assets, as well as integration with leading third-party platforms—all integrated with Vubiquity’s world-class media supply chain.